we are fridays
we are fridays
a digital-first marketing consultancy for bold consumer brands.
We empower forward-thinking brands poised for growth or in pursuit of rejuvenation, with transformative marketing strategies to accelerate their path to market leadership. We excel at reaching gen-z and millennial consumers with fresh, out-of-the-box approaches. Our expertise is your leverage to transcend current challenges and achieve your goals with efficiency and unmatched speed.
what we do best
fractional CMO & integrated marketing strategy
Your customers need to know you, like you and trust you. Whether integrated or channel-specific, we’ll craft a custom strategy to get the right message in front of the right people so your authenticity and value shine through. Our core competencies cover affiliate & influencer marketing, partnership network development, social media advertising, social media content strategy, email marketing, marketplace/retail advertising, SEO/web, PDP content development and optimization, audio, TV/CTV, out of home, loyalty programs, and strategic brand collaborations.
go-to-market and growth marketing strategy
We’ll build you an ROI-centric roadmap to launch your brand, line or product successfully and efficiently, beating the competition, driving more sales and building brand equity.
product validation & consumer sentiment analysis
You have a great idea, but do your ideal customers agree? And do you know exactly who those people are? We’ll help you find out with a customizable suite of consumer sentiment analysis strategies.
building & optimizing your teams for max efficiency
We’ll help you maximize your marketing potential by assessing your current team structure, optimizing your current processes, and making recommendations for how to sustainably scale or restructure for maximum impact.
process efficiency & project management design
Subpar processes shouldn't be your downfall. We’ll audit your marketing and organizational workflows for inefficiencies, and craft custom solutions that save time, reduce human error, and enhance team dynamics. Our approach will further empower your team for clear visibility and growth.
work with us
work with us
We can partner with you on a retainer or project-based model depending on your goals and needs.